Stealthy Guerilla Tactics
This is for the not-so-large organizations with not-so-large budgets determined to take on the bigger boys and to advance into the territory
that is controlled by the market leaders. Startups and companies with less than a 5-person complement will especially benefit from this unusual
programme.
This is for Entrepreneurs and Managers who aren't afraid to cross the Alps on elephants, for those who favour unconventional wisdom
over the usual, boring, heavy-worded lectures that would make them feel like they were back in school.
Training Goal
Upon completion of this programme, you should be able to compete well and even gain advantage over market leaders by changing the
battlefield, reinventing the rules of the game, altering your strategy, your tactics and, more importantly, your thinking.
Objectives
By the end of this training, participants should be able to:
-
recognize the 'advantages' and 'disadvantages' associated with a company's size in the marketplace and, therefore, be able to
make better choices in terms of own STRATEGY;
-
project a bigger and better 'image' of your organization, creating a perception of their company as a major (or bigger) player;
-
maximize on their contacts to increase their 'span of expertise' in order to reach where they could not have reached on their own;
-
exploit their competition's weaknesses while protecting their own limitations, learning important lessons from Military successes
and strategic disasters.
-
create new value for their company by 'replicating' qualities, actions, or processes that are working for different organizations ... that
are not even in their same market.
Languages
Programmes are conducted either in Maltese, or in English, with overlaps (depending on the preference of participants).
Methodologies
Discussion; Powerpoint presentations; Groupwork; Assignments.
Material
Course Notes will be provided either in hard copy or other formats.
sample slide
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